OPPtoberfest is a year-long resource center focused on presenting SDR strategies. It began in October, 2020 with a virtual conference presented that brought together sales and marketing leaders to discuss this critical time: Q4. This is a time when sales and marketing efforts double-down for an upbeat close of year with significant momentum that can drive Q1 pipeline. It’s also a time when many actions that could accelerate this effort are often overlooked. Items like:

• Taking advantage of overlooked pipeline opportunities.

• Showing prospects how to wisely invest end-of-year budget dollars with your solutions.

• Planning and implementing focused, realistic strategies for next year.